WHO ARE we?
We are an NGO dedicated to raising awareness about gender violence, with a particular focus on the victim's perspective. Our mission is to bring visibility to this issue, break the silence, and offer direct support to those who need it most.
NGO
poster
TARGET
Our target is to focus on the victim, providing a direct message that reaches those who need it the most. The advertisement is designed to speak directly to the victim, with the hope of letting them know that help is available and that they are not alone. We want to bring visibility to this reality and break the silence of gender violence.
TARGET
NAME
Our campaign is focused on the victim’s perspective. We named it #I’mFine. This hashtag symbolizes a covering-up of the truth. We liked to suggest that, despite appearances or what someone says, they could not be really fine. That is why we chose this sentence for our name, focusing on the victim’s view.
#I'M FINE
